Could the lack of schema markup in your Shopify store be harming search rankings and sales?
Shopify store owners already know that search engine optimization is important to get pages ranking as high as possible.

If you are serious about increasing search traffic, you also need to take advantage of any way possible to help your pages stand out. So many factors affect the amount of traffic you receive that most busy store owners cannot look after this alone — you may have SEO specialists, use plugins or both.

One traffic-generating factor that often gets missed is schema markup. This is a piece of code that provides extra information about your store and your products to the search engines and your customers as they check the search engine results pages (SERPs).

Schema markup makes no difference to the overall shopping experience but helps get potential customers clicking through to your store — it’s a proven way to drive traffic your way.
Let’s look at why schema markup is so important and how you can add it to your Shopify store.

Type “ecommerce platforms” into Google and BigCommerce will be in the top five listings, along with Shopify, WooCommerce, Wix and another platform— depending on who you’re reading.

It’s a big player, especially in the U.S. According to the latest BigCommerce statistics, American-based ecommerce websites account for around three-quarters of the stores on the platform.

By comparison, around two-thirds of all Shopify stores are in the U.S.

While BigCommerce only has around an eighth of the number of stores on its platform as Shopify, it’s doing quite nicely in the ecommerce space and offers strong selling features with excellent built-in SEO.

A glance at the following BigCommerce statistics paints a pretty healthy picture… and, as it’s always important to point out, these stats are as up-to-date as possible, with most stats referring to 2022.

That will save you from going through this post, quoting BigCommerce statistics, and finding out they last applied when the dinosaurs walked the planet (you know the posts we’re talking about!)

Let’s get into the latest stats…