There is one thing that all Shopify store owners have in common: the need for support. Regardless of whether you’re a seasoned Shopify merchant making tweaks to your existing store, or a new business owner opening an online store for the first time, you will undoubtedly run into technical, marketing, and design problems, the solutions to which are beyond your scope of expertise.

If Shopify makes ecommerce so simple (“no design skills needed”, “everything in one place”, and “perfect for beginners”), why do Shopify Partners and Experts need to exist?

A good question.

It’s a little like running an offline retail store. With the right budget, it’s simple to set up a shop and start selling something.

However, mastering the art of retail and becoming successful is another matter. It takes insight, know-how, and expertise from people who’ve “been there and done that” to get the best possible performance from a store.

Most successful entrepreneurs take professional help and advice from other successful people.