Even Shopify merchants who sell predominantly in their home country are often surprised when they check where their visitors (and customers) originate.

The concept of a “world marketplace” is alive and well. Customers can come from practically any corner of the globe to arrive at your store.

That means you need to be ready to speak their language. Many will be able to speak the primary language used in your store but it’s important to ask whether you could be selling more if you spoke their first language?

Store owners who track their ecommerce margins understand that profit is one of the main indicators of a healthy business.

Leads are great. Sales are even better. But how much profit you make on each product you sell – and how much of that you retain – will go a long way to determining the strength of your ecommerce business.

If you can manage and increase profitability, you can improve your business’s financial position. It’s important, therefore, to set profit margins, track them, and take steps to improve them.

Let’s take a look at what you need to know about ecommerce margins…