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Google Analytics is essential for gathering data about the performance of your Shopify store but to get the most out of it, you’ll need to set it up correctly and choose what data you want to track.
Shopify and Google Analytics can work well together and put you in control of your store’s performance.
The latest version, Google Analytics 4, is described as “the next generation of Analytics”.
In this post, we’ll take a look at how to install Google Analytics 4 in your Shopify store so that you’re all set to measure the right performance data, see where your store is working well, and identify what you need to improve.
We’ll look at what needs to happen:
– If you don’t yet have a Google account
– If you already have a Google Analytics account set up
Remember, using Google Analytics 4’s data to make even small improvements to your Shopify store can make big differences to your revenue.
Before we get started…