Shopify Marketing Blog - Page 7

5 Steps To Optimize Your Double Opt-In Email (For Ecommerce)

Giles Thomas September 12, 2016

If you’re looking for a bullet proof double opt-in email sequence that converts more of your ecommerce store visitors to leads, keep reading…As an ecommerce entrepreneur and marketer you must always be looking for ways to optimize your online store.Optimization is all about increasing your ROI or profits.And when it comes to ecommerce ROI, list building stands head and shoulders above all other channels.

Analytics

How To Perform An Analysis Of Your Ecommerce Data

Giles Thomas October 15, 2015

Learn a step by step process for ecommerce data analysis.Turn your data insights into prioritized websites changes and hypotheses to a/b test.Free A/B test prioritization PDF included.

CRO

[51] Ecommerce Best Practices That Get More Sales Fast

Giles Thomas September 3, 2015

Learn 51 ecommerce best practices that will help you get more visitors to buy and fast. Includes data backed case studies and practical tips.

Analytics

Increase Ecommerce Conversion Rate [Google Analytics Health Check]

Giles Thomas August 5, 2015

As an online shop owner you’re constantly looking for ways to increase your ecommerce conversion rate and sales.You read blog posts, hire consultants and even study your competitors.But with so much information available and so many routes to take, it’s easy to get frustrated and confused.

Analytics

55 A/B Testing Best Practices Every Marketer Should Know

Giles Thomas November 30, 2015

Follow these A/B testing best practices to ensure you’re not wasting time and money on bad website testing. Includes an A/B testing checklist you can follow in your next round of testing.

CRO

[Form Conversion] An In-depth Guide to Form Optimization

Giles Thomas November 20, 2014

The success or failure of most online business rests on one thing. Forms. Form conversions are the backbone of lead generation, app sign ups and ecommerce sales and therefore dictate revenue, growth and even survival. But most forms are boring and you and I really don’t enjoy filling them out. Therefore we need to use all our knowledge across user experience, conversion rate optimization and conversion copywriting to ensure we push visitors down the conversion funnel.

CRO

Conversion Rate Optimization Process

Giles Thomas June 11, 2014

Conversion rate optimization or CRO is all about marketing. It’s about in-depth and laser focused understanding of your customer and how to provide them with a better user experience aiding them in finishing tasks faster and in simpler and more efficient ways.The ONLY way to achieve this is through data, no guessing, no hunches, definitely not I JUST KNOW candidates.You must form a ‘hypothesis’ to test but before even this you must collect data, not just any data but the right data.

Ecommerce UX

Landing Page Optimization Checklist

Giles Thomas June 26, 2014

If you are a marketer or business owner and need to improve your landing pages performance then this is the checklist for you.You won’t find any opinions here or fake one size fits all hacks, just case studies, best practice and a badass Landing Page Optimization Checklist you can start using today.Download the Landing Page Optimization Checklist

SEO

[21 Point] Content Promotion Checklist To Increase Traffic Today

Giles Thomas May 15, 2014

If you are asking “why does no one read my blog” then you are yet to discover the power of content promotion.In this article we will discuss 21 ways you can increase traffic by promoting your content the right way.I’ve included an actionable ‘Content Promotion Pack’ with a step by step guide for content promotion pre and post launch, with templates to turn these tactics into practice today. Download it here.