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55 A/B Testing Best Practices Every Marketer Should Know

By Giles Thomas Last updated

Follow these A/B testing best practices to ensure you’re not wasting time and money on bad website testing. Includes an A/B testing checklist you can follow in your next round of testing.

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Hi, I’m Giles Thomas.

Founder of AcquireConvert, the place where ecommerce entrepreneurs & marketers go to learn growth. I’m also the founder of Shopify agency Whole Design Studios.