Follow these A/B testing best practices to ensure you’re not wasting time and money on bad website testing. Includes an A/B testing checklist you can follow in your next round of testing.

Done for you GA4 set up service for Shopify, just $119 USD one time set up.

Google Analytics is essential for gathering data about the performance of your Shopify store but to get the most out of it, you’ll need to set it up correctly and choose what data you want to track.

Shopify and Google Analytics can work well together and put you in control of your store’s performance.

The latest version, Google Analytics 4, is described as “the next generation of Analytics”.

In this post, we’ll take a look at how to install Google Analytics 4 in your Shopify store so that you’re all set to measure the right performance data, see where your store is working well, and identify what you need to improve.

We’ll look at what needs to happen:

– If you don’t yet have a Google account

– If you already have a Google Analytics account set up

Remember, using Google Analytics 4’s data to make even small improvements to your Shopify store can make big differences to your  revenue. 

Before we get started…