Follow these A/B testing best practices to ensure you’re not wasting time and money on bad website testing. Includes an A/B testing checklist you can follow in your next round of testing.

You probably already have your ecommerce store Google Analytics account setup – because that’s what you’re suppose to do. But I’ll bet that you’re using it very ‘passively’; furthermore, I’ll bet that you’re completely ignoring or misreading what you see and not getting the most out of it. That’s a bold statement but it’s most likely true. But this post will change all that… Over the next 15-20 minutes that it takes you to read this guide, you’ll understand how to set up Google Anlaytics better than 90% of other Shopify stores and how to use it to actually grow your business.