Content marketing is central to the success of most growing online businesses. And central to content marketing is blogging.

Put simply, your Shopify store should have a blog to inform and educate your visitors about your niche area and to generate more leads from search.

But how should you set up your blog?

For most Shopify store owners, it will come down to a straight choice: WordPress subdomain vs Shopify blog.

Here we look at what each one provides, and the pros and cons of each.