Entrepreneurs all over the world use Shopify to help them create an online store and rank in Google.

It’s a great platform for small businesses and solopreneurs who want to launch a fairly user-friendly digital selling platform.

The easy to use templates and simple analytics make it a great place to start, but many users stop short of best practice because they’re unaware of lurking issues.

That’s why I always tell anyone I work with who uses Shopify that setting it up is the easy part.

Once you set it up, you still have plenty of work to do to make sure your products are ranking on search engines.

To help you find and fix any lurking SEO issues that are tied to your Shopify account, I’ve put together a list of the five pitfalls that I see most often.

I want to share them with you in this post.

Amazon is the number one retailer in the United States. It accounts for nearly 50% of all online shopping sales.

Meanwhile, PPC ads on Google generate a 2x return on investment for the average advertiser.

So, why on earth would you invest more money into SEO, playing the long-game to capture traffic when you could dominate Amazon and PPC ads instead?