Shopify and WooCommerce are the two largest ecommerce platforms in the U.S. but which is bigger and, more importantly, which is better for your ecommerce store?

According to the latest ecommerce statistics, Shopify currently accounts for around 32 percent of market share in the U.S. while WooCommerce weighs in with 22 percent.

Both platforms provide a cost-effective and scalable solution for aspiring store owners with big plans. They help you create a store, collect payments, process orders, and add content. They can help you whether you are a casual dropshipper or an enterprise business—or almost anything in between.

A high-quality ecommerce platform is the foundation of any successful ecommerce business and can save you time and expense with managing the back-end of your business while also providing a slick experience for users and helping them discover your products.

But there are important differences between Shopify and WooCommerce. Here, we take a look at both platforms side by side so that you can decide which is best for your needs…

Content marketing is central to the success of most growing online businesses. And central to content marketing is blogging.

Put simply, your Shopify store should have a blog to inform and educate your visitors about your niche area and to generate more leads from search.

But how should you set up your blog?

For most Shopify store owners, it will come down to a straight choice: WordPress subdomain vs Shopify blog.

Here we look at what each one provides, and the pros and cons of each.