Whether you’re an online shop, software company or simply generating leads online you need to be constantly optimizing your websites conversion rate.

One of the best ways to increase the conversion rate of your site is by optimizing your value proposition.

Your value proposition is your promise of value to a potential customer, it should communicate to them why they should buy from you and not someone else.

Optimizing your value proposition also helps to decrease your landing pages bounce rates, increase your potential conversion rate and gain conversion lifts that lead to increased profits.

Landing pages are the backbone of online lead generation.

Whether you run a SaaS company, ecommerce shop or blog, you need to be increasing the conversion rate of your landing pages in order to grow your business.

To ensure the highest percentage of people visiting your landing pages convert (take your desired action: sign up, subscribe etc) you need to have a deep understanding of your customers and their behaviour.

In this article we are going to dig into how you can use exit intent technology to develop your customer understanding and improve your landing pages conversion rates.