In this post you’ll learn how to set up and get the most out of your Shopify store by properly configuring your Google Tag Manager. As an ecommerce entrepreneur or marketer, you’re always looking for ways to make better data driven decisions. Google Tag Manager is one of the must-have tools that can assist you in achieving this goal.

Store owners who track their ecommerce margins understand that profit is one of the main indicators of a healthy business.

Leads are great. Sales are even better. But how much profit you make on each product you sell – and how much of that you retain – will go a long way to determining the strength of your ecommerce business.

If you can manage and increase profitability, you can improve your business’s financial position. It’s important, therefore, to set profit margins, track them, and take steps to improve them.

Let’s take a look at what you need to know about ecommerce margins…