Shopify and WooCommerce are the two largest ecommerce platforms in the U.S. but which is bigger and, more importantly, which is better for your ecommerce store?

According to the latest ecommerce statistics, Shopify currently accounts for around 32 percent of market share in the U.S. while WooCommerce weighs in with 22 percent.

Both platforms provide a cost-effective and scalable solution for aspiring store owners with big plans. They help you create a store, collect payments, process orders, and add content. They can help you whether you are a casual dropshipper or an enterprise business—or almost anything in between.

A high-quality ecommerce platform is the foundation of any successful ecommerce business and can save you time and expense with managing the back-end of your business while also providing a slick experience for users and helping them discover your products.

But there are important differences between Shopify and WooCommerce. Here, we take a look at both platforms side by side so that you can decide which is best for your needs…

Many of the leading ecommerce businesses get to the top not by dropshipping, wholesaling or selling white label products. They launch their own brand selling private label products.These are products that are fully

owned and manufactured by the retailer rather than selling unbranded products produced by someone else using your own label. That ultimately means more control and more profits.

Many of the biggest brands do private labelling – Amazon Basics (by Amazon) and Kirkland (by Costco) are a couple of good examples.

We’re more interested in the likes of Phillip Defranco, the YouTube star who is known for his daily news show about hair care. A while ago, he launched a hair care line called Beautiful Bastard that has gone from strength to strength.