Shopify Marketing Blog - Page 6

[Complete] Google Tag Manager Tutorial for Shopify

Giles Thomas April 2, 2018

In this post you’ll learn how to set up and get the most out of your Shopify store by properly configuring your Google Tag Manager. As an ecommerce entrepreneur or marketer, you’re always looking for ways to make better data driven decisions. Google Tag Manager is one of the must-have tools that can assist you in achieving this goal.

Instagram

[20] Best Clothing Brands On Instagram To Inspire Growth

Giles Thomas February 20, 2018

Get Guaranteed Instagram Growth Every Month. Get 1,000 real Instagram followers from $299 USD. Click here to learn more.To be considered a top Instagram brand, it’s not JUST about raw follower numbers.Of course that helps.But let’s face it: NIKE could suck at Instagram marketing (they don’t, by the way) and they would still have about 20 million followers because of their brand recognition.As it is, they have over 70 million followers because they’re very good at what they do.But it’s often pretty hard for a startup or small ecommerce business trying to make a name for itself to really identify with leading brands with monstrous followings.If you’re a new business startup in the food industry, it’s more likely that you’ll identify with King Arthur Flour than Taco Bell, for instance.There is a tendency to think that unlimited marketing budgets are the reason for the success.Until now..

Shopify App

4 Shopify Returns Management Apps Reviewed

Giles Thomas November 20, 2017

When you think about returns, do you see them as a cost or as a way to grow your store? While this may sound strange, the way you approach returns will influence your conversions and customer lifetime value.With the majority of the adult population in the U.S. and elsewhere actively shopping online, shoppers have formed a baseline expectation of what a good online retail experience is. They’ve shopped around and compared multiple ecommerce stores.One of the major expectations of shoppers is to be able to return goods hassle-free and without it costing them if the goods are not what they want, the wrong size, not the right color, etc. Without this convenience, shoppers may go elsewhere. So, a favorable returns policy can help boost sales and grow a loyal customer base while an unclear or inconvenient one can have the reverse effect.Shopify store owners must ensure that their returns policy is customer-centric but doesn’t eat into profits. Many fashion retailers face return rates of 25 percent or more, after all.That’s where the help of returns apps comes in. In this Shopify returns management app review, we’ll take a look at four of the leading returns apps for Shopify.

Instagram

[Shopify Instagram Marketing] 5 Steps To More Ecommerce Sales

Giles Thomas August 22, 2017

I’m sure you’ll agree with me that you’d sell very little if you displayed text only on your Shopify store – with no images at all of your products?The point is that images matter. So, if you haven’t yet connected your store to Instagram and seen how Shopify Instagram marketing can boost your ecommerce sales, you need to read on.You’ll not only learn why Instagram is so important to the success of your store; you’ll also learn the five steps you need to take to get all set up and ready to go with Shopify Instagram marketing.

Analytics

How to Install Google Analytics 4 on Shopify

Giles Thomas August 6, 2017

Done for you GA4 set up service for Shopify, just $119 USD one time set up.Google Analytics is essential for gathering data about the performance of your Shopify store but to get the most out of it, you’ll need to set it up correctly and choose what data you want to track.Shopify and Google Analytics can work well together and put you in control of your store’s performance.The latest version, Google Analytics 4, is described as “the next generation of Analytics”.In this post, we’ll take a look at how to install Google Analytics 4 in your Shopify store so that you’re all set to measure the right performance data, see where your store is working well, and identify what you need to improve.We’ll look at what needs to happen:– If you don’t yet have a Google account– If you already have a Google Analytics account set upRemember, using Google Analytics 4’s data to make even small improvements to your Shopify store can make big differences to your revenue. Before we get started…

SEO

8 Shopify SEO Tips to Master Traffic Growth [Fast]

Giles Thomas June 12, 2017

Can there ever be too many Shopify SEO tips?Actually, we think there can…because, you know what? Too much of anything seems to cause a temporary blindness in people. They switch off, close their eyes, put their hands over their ears and shout ‘LA LA LA’ at the top of their voice. Not listening!That applies to Shopify store owners and SEO. That’s why we decided to boil things down a little here.There are so many Shopify SEO tips out there that some store owners don’t know which way to turn. It can become so complicated that you can’t see the forest for the trees. It’s important that it doesn’t get to this situation because really really SEO matters.So how do you sort the gold dust out from the coal dust?

Ecommerce UX

Ecommerce Product Images: Best Practices That Help You Sell More

Giles Thomas October 18, 2016

If you’re an ecommerce store owner then it’s likely that ecommerce product images are VERY important to you. Presenting any product well is key to its success, but some products are especially visual, such as fashion or furnishing products, for instance. Customers will be wondering how an item of clothing or jewellery will look on them, or how a particular leather sofa will look in their living room. That said, people now expect 360-degree views of almost anything they buy.

Email Marketing

5 Steps To Optimize Your Double Opt-In Email (For Ecommerce)

Giles Thomas September 12, 2016

If you’re looking for a bullet proof double opt-in email sequence that converts more of your ecommerce store visitors to leads, keep reading…As an ecommerce entrepreneur and marketer you must always be looking for ways to optimize your online store.Optimization is all about increasing your ROI or profits.And when it comes to ecommerce ROI, list building stands head and shoulders above all other channels.

Analytics

How To Perform An Analysis Of Your Ecommerce Data

Giles Thomas October 15, 2015

Learn a step by step process for ecommerce data analysis.Turn your data insights into prioritized websites changes and hypotheses to a/b test.Free A/B test prioritization PDF included.

CRO

[51] Ecommerce Best Practices That Get More Sales Fast

Giles Thomas September 3, 2015

Learn 51 ecommerce best practices that will help you get more visitors to buy and fast. Includes data backed case studies and practical tips.