scarcity-marketing-example

How To Use Scarcity And Urgency To Boost Ecommerce Conversions

scarcity-marketing-example

Imagine this.

You’ve been drooling over a new app for your ecommerce business.

Seriously – you just know it’ll help you solve a major problem you’ve been facing and increase your sales.

But…

The app is just so expensive.

So you’ve held off on buying it.

Then, one day, you get an email notification that the price of the app is going to majorly increase in one week.

Last updated February 20, 2017
ecommerce-email-marketing-tips

25 Ecommerce Email Marketing Tips to Grow Your Business

ecommerce-email-marketing-tips

If you’re not actively using ecommerce email marketing as a major component of your strategy to move customers along your sales funnel, you’re missing out on huge potential profits.

Building an email list and marketing to it is one of the most valuable things you can do for your business. In fact, email marketing is the second most effective ecommerce marketing channel after search, according to a study by Custora in 2013.

The Direct Marketing Association said in 2015 that businesses make back $38 for every $1 spent on email marketing.

5 Comments
Last updated February 15, 2017
ecommerce-trends-2017

Ecommerce Trends To Follow in 2017

ecommerce-trends-2017

Another big year for ecommerce is behind us, so the question now is what’s in store (forgive the pun) for 2017?

What will the main B2C and B2B ecommerce trends for 2017 be?

Well, I’m happy to stick my neck out and put my head on the chopping block… with a few predictions for the major trends for the year ahead.

Hopefully, the following will help you to start thinking about what you can do to get an edge on the competition early in the New Year.

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Last updated January 23, 2017
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