Even Shopify merchants who sell predominantly in their home country are often surprised when they check where their visitors (and customers) originate.

The concept of a “world marketplace” is alive and well. Customers can come from practically any corner of the globe to arrive at your store.

That means you need to be ready to speak their language. Many will be able to speak the primary language used in your store but it’s important to ask whether you could be selling more if you spoke their first language?

Few Shopify store owners would downplay the importance of getting product reviews from customers.

In the absence of first-hand experience, second-hand experience from other customers helps people make buying decisions. Reviews breed trust and help market and sell products for you. No debate.

And if reviews can become referrals through word-of-mouth, even better!

The only issue is how to get as many glowing customer reviews and referrals as possible? Loox is frequently held up as one of the best review apps for Shopify stores to do just that.

It helps you display positive opinions about your products and overcome buyer doubts and anxiety. All of the biggest Shopify brands know the power of reviews at every stage of the customer funnel and Loox makes the process easy.

In this Loox review, we consider what the app can do, how it can help your store grow, the costs associated with using it, and, basically, everything you need to know if you are considering your options with this Shopify review app.