Want to increase online sales? Silly question really – everyone does. So it’s amazing just how many ecommerce sites omit to perform some of the most basic optimization processes that help boost conversions and profitability.
Site search usability is one of the key areas that, if not fully optimised, will cause visitors to quickly head for a competitor, where it’s easier to find what they want.
Yet eConsultancy reports that only 15 percent of companies have dedicated resources to optimizing the ecommerce site search experience, while 42 percent completely ignore it.