Some say that spying on competitors SEO can be a distraction. I’m focused on own business, why should I watch my competitors? Well, it makes sense. At the same time, this distraction can pay off big.
Does Instagram marketing have to take up so much of your time? And how can you increase returns vs time spent?
Once you’re clear on your strategy for reaching out to your buyers, you need to be able to do more of it more effectively.
The way you do that is by employing some of the many Instagram marketing tools out there. A whole micro-industry of tools and apps has sprung up from the rapid lift-off of Instagram as the platform of choice for many ecommerce marketers.
The problem is that simply discovering the huge array of great tools and then unravelling the multiple features and benefits of each can be a bewildering task. How do you pick out the particular ones that might be best for your ecommerce business?
I’ve done all the scouting around and analysis so you don’t have to.
It’s easy to over complicate Black Friday email marketing and Holiday campaigns in general.
When I first started doing holiday email campaigns many many years ago, I felt like I was chasing my tail, frazzled and trying anything and everything to increase email revenue.
Now, I’m older, wiser and will be smoothly running 5 holiday campaigns this year…
Here’s the thing. There IS a lot riding on your holiday campaign. On average, holiday sales account for 20-30% (depending on the industry) of annual revenue. And email influences a whopping 25% of those sales.
The trick to getting email marketing right is making your posts engaging to the right kinds of people.
This means that the emails are relevant and compelling enough to be opened, read, and acted upon.
Action is vital, as Google now ranks every email coming into their Gmail users’ accounts.
They will, for instance, mark a post as a newsletter, or in the very worst case scenario as ‘spam.’
Over time, your email engagement levels could then start to affect your authority as a brand.