Poor navigation design can break your customers’ experience and directly affect your website traffic. According to “State of Commerce Experiences 2021” reported by Bloomreach, 8 out of 10 people will leave a website if this site has inconvenient navigation, and 76% of buyers want navigation that is easy to find and search. Luckily, mega menus can help us optimize the navigation bar and improve users’ experiences.

Many of the leading ecommerce businesses get to the top not by dropshipping, wholesaling or selling white label products. They launch their own brand selling private label products.These are products that are fully

owned and manufactured by the retailer rather than selling unbranded products produced by someone else using your own label. That ultimately means more control and more profits.

Many of the biggest brands do private labelling – Amazon Basics (by Amazon) and Kirkland (by Costco) are a couple of good examples.

We’re more interested in the likes of Phillip Defranco, the YouTube star who is known for his daily news show about hair care. A while ago, he launched a hair care line called Beautiful Bastard that has gone from strength to strength.