What if customers are looking for something in your store and can’t find it? Or they have questions about payment, returns, shipping, or a particular product?
What are you doing to help them?
They may email you or complete a contact form but that places a burden on your support response. Immediate answers to common questions can be provided by FAQs.
An FAQ section/page helps keep customers in your store, provides specific info they need, increases conversions, and relieves busy support teams.