value proposition example

A Practical Guide to Optimizing your Value Proposition and Increasing Conversions

value proposition example

Whether you’re an online shop, software company or simply generating leads online you need to be constantly optimizing your websites conversion rate.

One of the best ways to increase the conversion rate of your site is by optimizing your value proposition.

Your value proposition is your promise of value to a potential customer, it should communicate to them why they should buy from you and not someone else.

Optimizing your value proposition also helps to decrease your landing pages bounce rates, increase your potential conversion rate and gain conversion lifts that lead to increased profits.

8 Comments
Last updated April 29, 2015
conversion-optimization

[Web Form Optimization] An In-depth Guide to Form Conversion Rates

conversion-optimization

The success or failure of most online business rests on one thing. Forms. Form conversions are the backbone of lead generation, app sign ups and ecommerce sales and therefore dictate revenue, growth and even survival. But most forms are boring and you and I really don’t enjoy filling them out. Therefore we need to use all our knowledge across user experience, conversion rate optimization and conversion copywriting to ensure we push visitors down the conversion funnel.

39 Comments
Last updated December 27, 2018
the-definitive-guide-to-list-building

The Definitive Guide to List Building

the-definitive-guide-to-list-building

If you are a marketer or entrepreneur and need to build your email list then this is the guide for you.

Do you often ask yourself:

“How do I get more emails?”

“Why won’t people sign up to my email list?”

“How do I increase my email sign up conversion rate?”

Want to grow your audience and business whilst creating return customers? Then you are in the right place.

I’ve created an 8000+ word guide to help you build your email list.

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Last updated October 22, 2017
landing-page-optimization-checklist

Landing Page Optimization Checklist

landing-page-optimization-checklist

If you are a marketer or business owner and need to improve your landing pages performance then this is the checklist for you.

You won’t find any opinions here or fake one size fits all hacks, just case studies, best practice and a badass Landing Page Optimization Checklist you can start using today.

Download the Landing Page Optimization Checklist

11 Comments
Last updated October 22, 2017
conversion-rate-optimization-process-framework

Conversion Rate Optimization Process

conversion-rate-optimization-process-framework

Conversion rate optimization or CRO is all about marketing. It’s about in-depth and laser focused understanding of your customer and how to provide them with a better user experience aiding them in finishing tasks faster and in simpler and more efficient ways.

The ONLY way to achieve this is through data, no guessing, no hunches, definitely not I JUST KNOW candidates.

You must form a ‘hypothesis’ to test but before even this you must collect data, not just any data but the right data.

12 Comments
Last updated October 22, 2017