Shopify Marketing Blog - Page 4

How to Install Google Analytics 4 on Shopify

Giles Thomas August 6, 2017

Done for you GA4 set up service for Shopify, just $119 USD one time set up.Google Analytics is essential for gathering data about the performance of your Shopify store but to get the most out of it, you’ll need to set it up correctly and choose what data you want to track.Shopify and Google Analytics can work well together and put you in control of your store’s performance.The latest version, Google Analytics 4, is described as “the next generation of Analytics”.In this post, we’ll take a look at how to install Google Analytics 4 in your Shopify store so that you’re all set to measure the right performance data, see where your store is working well, and identify what you need to improve.We’ll look at what needs to happen:– If you don’t yet have a Google account– If you already have a Google Analytics account set upRemember, using Google Analytics 4’s data to make even small improvements to your Shopify store can make big differences to your revenue. Before we get started…

SEO

8 Shopify SEO Tips to Master Traffic Growth [Fast]

Giles Thomas June 12, 2017

Can there ever be too many Shopify SEO tips?Actually, we think there can…because, you know what? Too much of anything seems to cause a temporary blindness in people. They switch off, close their eyes, put their hands over their ears and shout ‘LA LA LA’ at the top of their voice. Not listening!That applies to Shopify store owners and SEO. That’s why we decided to boil things down a little here.There are so many Shopify SEO tips out there that some store owners don’t know which way to turn. It can become so complicated that you can’t see the forest for the trees. It’s important that it doesn’t get to this situation because really really SEO matters.So how do you sort the gold dust out from the coal dust?

Ecommerce UX

Ecommerce Product Images: Best Practices That Help You Sell More

Giles Thomas October 18, 2016

If you’re an ecommerce store owner then it’s likely that ecommerce product images are VERY important to you. Presenting any product well is key to its success, but some products are especially visual, such as fashion or furnishing products, for instance. Customers will be wondering how an item of clothing or jewellery will look on them, or how a particular leather sofa will look in their living room. That said, people now expect 360-degree views of almost anything they buy.

Email Marketing

5 Steps To Optimize Your Double Opt-In Email (For Ecommerce)

Giles Thomas September 12, 2016

If you’re looking for a bullet proof double opt-in email sequence that converts more of your ecommerce store visitors to leads, keep reading…As an ecommerce entrepreneur and marketer you must always be looking for ways to optimize your online store.Optimization is all about increasing your ROI or profits.And when it comes to ecommerce ROI, list building stands head and shoulders above all other channels.

Analytics

How To Perform An Analysis Of Your Ecommerce Data

Giles Thomas October 15, 2015

Learn a step by step process for ecommerce data analysis.Turn your data insights into prioritized websites changes and hypotheses to a/b test.Free A/B test prioritization PDF included.

CRO

[51] Ecommerce Best Practices That Get More Sales Fast

Giles Thomas September 3, 2015

Learn 51 ecommerce best practices that will help you get more visitors to buy and fast. Includes data backed case studies and practical tips.

Analytics

Increase Ecommerce Conversion Rate [Google Analytics Health Check]

Giles Thomas August 5, 2015

As an online shop owner you’re constantly looking for ways to increase your ecommerce conversion rate and sales.You read blog posts, hire consultants and even study your competitors.But with so much information available and so many routes to take, it’s easy to get frustrated and confused.

Analytics

55 A/B Testing Best Practices Every Marketer Should Know

Giles Thomas November 30, 2015

Follow these A/B testing best practices to ensure you’re not wasting time and money on bad website testing. Includes an A/B testing checklist you can follow in your next round of testing.

CRO

[Form Conversion] An In-depth Guide to Form Optimization

Giles Thomas November 20, 2014

The success or failure of most online business rests on one thing. Forms. Form conversions are the backbone of lead generation, app sign ups and ecommerce sales and therefore dictate revenue, growth and even survival. But most forms are boring and you and I really don’t enjoy filling them out. Therefore we need to use all our knowledge across user experience, conversion rate optimization and conversion copywriting to ensure we push visitors down the conversion funnel.

CRO

Conversion Rate Optimization Process

Giles Thomas June 11, 2014

Conversion rate optimization or CRO is all about marketing. It’s about in-depth and laser focused understanding of your customer and how to provide them with a better user experience aiding them in finishing tasks faster and in simpler and more efficient ways.The ONLY way to achieve this is through data, no guessing, no hunches, definitely not I JUST KNOW candidates.You must form a ‘hypothesis’ to test but before even this you must collect data, not just any data but the right data.